Maxeda DIY Group

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Company profile Maxeda DIY Group is a market leading DIY retailer that operates >380 stores across the Benelux with more than 6,000 employees. Mission & Vision Our Mission is to help and inspire people to create the home of their desires. Our Vision is to do this as an integrated, modern, market leading company with four formats. We want to help and inspire people to maintain, enjoy, decorate, renovate and construct their homes. Our formats are customer-focused, concentrating on market positioning and customer experience. Store profile We have four DIY formats: Praxis and Formido in the Netherlands, Brico in Belgium and Luxembourg and Plan-It in Belgium and the Netherlands. 55 stores have more than 5,000 square metres. Of these, 11 operate as Plan-It stores and 29 as Praxis Megastores. The majority of our stores is between 3,000-5,000 square metres, operating as Praxis (138 stores) and Brico (140 stores). Our smaller store format is Formido (80 stores).

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